In a previous article for ColdFusion Developers Journal I described a
ColdFusion component (CFC) that I wrote to report on what search terms
visitors used on a site's search facility when visiting the Web sites I
managed (February 11, 2005 - http://cfdj.sys-con.com/read/48234.htm).
My work is largely comprised of moderate-traffic sites hosted on shared
servers and, while most hosting companies offer fairly robust statistical
reporting, including well-articulated reports on the referring keyword terms
used to enter a site from a search engine, I wanted a report that would show
in a simple and easily readable way what terms had been entered in the search
facilities (usually Verity-powered) that I had created for use within the
site.
One method of the component recorded each search term used when it was used
in a data table, and other methods called and displayed a tim... (more)
"Don't you have it set up so you can just automatically pull our listings
from our Web sites?" the e-mail asked.
"Not yet," I typed in my response. "But it's a great idea, and I'm working on
it now."
My correspondent was the head of an organization that is a member of a
five-state performing arts presenters association, a 50-member group whose
Web site I have managed for the past five years. The association is made up
of community and university organizations that bring touring opera, dance,
theater, and music to their respective locales.
Sharing information about one another's ... (more)
If I ran a candle shop and my visitors began to ask for
blue-and-white-striped candles, you can bet I'd move whatever stock of
blue-and-white-stripers I had into a prominent position, and I'd be sure that
I had a good inventory of blue-and-white-striped candles on hand and on
order. I would be avidly reading CSDJ (Candle Store Developer's Journal)
every month, of course, and keeping abreast of market trends, for who would
be fool enough to ignore what the customers themselves were asking for?
We all do the same thing with our Web sites, whether they exist for
e-commerce or to pr... (more)
James Edmunds is a freelance Internet developer and arts administration consultant living in New Iberia, Louisiana. After a career in journalism that included writing for national publications such as Newsweek and serving as editor for an alternative weekly newspaper he founded in southern Louisiana, James began to pursue a second career working with arts groups. Though he had no technology background, his interest in harnessing the power of the Internet to serve the interests of the arts led him into Internet development, an arena in which he has now gone beyond the arts to serve a general business clientele.
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